Marina GateProperty Finder21:14
2BR · Marina Gate
BuyAED 2,900,000
Replied in 40sLayla
For brokerage principals in Dubai
An enquiry at 21:14 is Saturday’s viewing — or somebody else’s commission.
Property Finder, Bayut, Dubizzle, WhatsApp and your own site land in one pipeline. The reply goes out the minute the enquiry arrives, the viewing books itself into an agent’s calendar, and the portal that produced it stays on the record to the close.
No card, no trial that starts billing, and nothing happens on the call until you say so.
One enquiry, twice
Friday, 21:14
- 21:14A shared inboxA Property Finder enquiry lands. Everyone assumes somebody else has it.21:14OprantaIt arrives tagged with its portal and becomes a contact with an owner.
- 09:30A shared inboxAn agent finds it next morning. Twelve hours cold.21:14OprantaA WhatsApp goes out in the agent’s name, with their booking link on it.
- 09:31A shared inboxThey have already spoken to two other agencies and viewed with one.21:22OprantaThey pick Saturday 11:00. It lands in that agent’s calendar and the stage moves.
- MondayA shared inboxNobody can say which portal it came from, so the spend is renewed blind.MondayOprantaYou can see which portal produced viewings, not which produced clicks.
One evening, one desk
Every enquiry, with what happened to it.
Portal, unit, area, price and the time it landed — then the part no inbox can show you: whether anyone answered, who owns it now, and when the viewing is. Hover to stop the row.
JVCBayut21:31
Studio · JVC
RentAED 55,000/yr
Viewing Sat 11:00Omar
Creek HarbourWhatsApp22:02
1BR · Creek Harbour
Off-planAED 1,800,000
Payment plan sentRania
Business BayDubizzle22:18
2BR · Business Bay
RentAED 130,000/yr
Assigned by ruleOmar
Dubai Hills EstateWebsite22:40
3BR · Dubai Hills Estate
BuyAED 4,200,000
Qualified · mortgageLayla
Arabian RanchesProperty Finder23:05
4BR Villa · Arabian Ranches
BuyAED 7,500,000
Callback booked 09:15Yousef
Dubai MarinaBayut08:12
1BR · Dubai Marina
BuyAED 1,600,000
Second viewingRania
JLTCall08:40
1BR · JLT
RentAED 85,000/yr
Transcribed, loggedOmar
Emaar BeachfrontProperty Finder09:03
2BR · Emaar Beachfront
Off-planAED 3,400,000
Brochure sentLayla
Palm JumeirahWhatsApp09:26
Villa · Palm Jumeirah
BuyAED 25,000,000
Owner viewing SunYousef
Town SquareDubizzle09:48
3BR · Town Square
RentAED 110,000/yr
Offer submittedRania
DIFCWebsite10:11
Studio · DIFC
BuyAED 1,150,000
Nurture · 30 daysOmar
Every channel, one thread
The first reply does not wait for an agent to wake up.
Wording your team wrote and approved once, sent the moment the enquiry lands, in the agent’s name and with their booking link on it. Everything after that is a person. Nothing negotiates or quotes on your behalf.
Property FinderBayutDubizzleWhatsApp BusinessYour websiteInbound calls
The thread lives on the contact, not on a personal phone — so when an agent leaves, the conversation stays.
WhatsApp · +971 · Marina Gate 2BRTemplate approved
Hi, is the 2BR at Marina Gate still available? Saw it on Property Finder.
21:14
Hello — yes, it is. I’m Layla, handling Marina Gate. Would you like to see it this weekend?
Automatic21:14
Saturday 11:00 or Sunday 16:30 — pick whichever suits: opranta.link/l/marina-2br
Automatic21:14
Saturday 11 works.
21:22
Booked. Layla will meet you in the Marina Gate 1 lobby. Permit 7128394.
Automatic21:22
The board your manager opens
Every deal is somewhere on this line, and everyone can see where.
Buy, rent and off-plan run as separate pipelines with their own stages, because they are not the same conversation and do not move at the same speed. Your stages, your fields — what does not change is that unassigned is a state you can alert on.
Pipeline · Sales · DubaiLive
New enquiry
14AED 31.2m
2BR · Marina Gate
AED 2.9m
Property Finder40s
Layla
Studio · JVC
AED 55k/yr
Bayut3m
Omar
Qualified
9AED 24.8m
3BR · Dubai Hills
AED 4.2m
Website2d
Layla
1BR · Creek Harbour
AED 1.8m
WhatsApp1d
Rania
Viewing booked
6AED 18.4m
4BR Villa · Arabian Ranches
AED 7.5m
Property FinderSat 11:00
Yousef
2BR · Business Bay
AED 130k/yr
DubizzleSun 16:30
Omar
Offer
3AED 9.1m
3BR · Town Square
AED 110k/yr
Dubizzle4d
Rania
Agreement
2AED 6.3m
1BR · Dubai Marina
AED 1.6m
BayutSPA Tue
Rania
Where the budget went
Which portal produced viewings, not which produced clicks.
Every portal reports enquiries, because enquiries are what they bill for. The source stays on the lead from first touch to the close, so renewal season is a table rather than an argument.
Sources · last 30 days
Bar shows enquiries; filled is viewings
| Source | Enquiries → viewings | Viewings | Deals | Per viewing |
|---|---|---|---|---|
| Property Finder | 96 | 31 | 4 | AED 412 |
| Bayut | 74 | 19 | 2 | AED 588 |
| Dubizzle | 41 | 6 | 0 | AED 1,240 |
| Website & referral | 29 | 17 | 3 | — |
The list you already own
The cheapest lead in Dubai is one you paid for last year.
Segment the database by budget, area, unit type and how long it has been quiet, then run WhatsApp and SMS campaigns to it from the same place the replies land. No export, no second tool, no list sitting on somebody’s laptop.
412 contacts
Marina buyers, 2–3m, gone quiet 30+ days
Viewed once, never followed up
268 contacts
Tenants with a renewal inside 90 days
The cheapest listing you will ever win
133 contacts
Off-plan investors from the 2024 launches
Handover approaching — resale or second unit
Before you read any further
Price the enquiries nobody called back.
Three numbers off your own dashboard. Move the sliders and the page does the arithmetic — none of this is our estimate, and it is here so you can decide whether the rest of the page is worth ten minutes.
240
Every portal, every form, every WhatsApp, every inbound call.
AED 45,000
What the agency keeps, not the headline price of the unit.
30%
Your own estimate. Count the ones answered a day late as never.
On your numbers
864 enquiries a year go quiet.
If one in 50 of them was a deal:
AED 777,600
a year, closing with whoever replied first.
One in 50 is deliberately pessimistic, and it is the only figure on this page we chose. Everything above it is yours.
How this market actually works
Not a CRM with the currency switched to dirhams.
None of the below is a compliance badge. They are fields, templates and rules — small claims, and every one of them survives a demo.
The permit number lives on the listing
Trakheesi permit on the property, RERA BRN on the agent — fields on the record, visible on the board, rather than a column in a spreadsheet somebody forgets to update.
WhatsApp is the channel, not an add-on
Business API with templates approved once. The thread stays on the contact, so a lead does not live on the personal phone of an agent who leaves.
English and Arabic
Templates in both, and the acknowledgement goes out in the language the enquiry arrived in. Your team writes and approves the wording once.
Buy, rent and off-plan are not one pipeline
A rental enquiry, a ready-unit buyer and an off-plan investor want different questions and move at different speeds. Separate stages and fields, one board.
The agent who leaves does not take the lead
Conversations, viewings and notes sit on the contact, not on a personal phone. Reassign an agent and the next one opens everything already said.
Portal spend you can actually read
Source and campaign stay on the lead from first touch to closing, so the renewal conversation is about viewings and deals rather than impressions.
The honest comparison
You are choosing between four things, not one.
Nobody wakes up wanting software. The question is what to do about the enquiries, and there are only so many answers.
A lead coordinator
Watches the inbox, assigns enquiries, chases the agents who have gone quiet.
Work at 21:14 on a Friday, which is when portal enquiries arrive. You already know what one costs a month.
More portal spend
Puts more enquiries in front of you.
Answer them any faster. Every extra dirham sends more leads into the same inbox, to be found at 09:30.
Another CRM
Stores the lead once an agent has entered it.
Answer it. And agents avoid anything that only takes data and gives nothing back, which is why the last one is half empty.
Opranta
Answers every enquiry the moment it lands, assigns it by rule, books the viewing into the agent’s calendar, keeps the portal on the lead, and follows up until somebody replies.
It does not negotiate, quote or commit on your behalf, and it is not a listings portal.
Fifteen minutes, about your desk.
What happens to an enquiry at 21:14 tonight, and what would happen instead. We call on the number you give us, at a time that is not the middle of a viewing.